Resume

 

Summary 

Motivated Graphic Designer with a background in fine art, product design, package design and UX design and recognized for the ability to bring a fresh view to the design world. A detail oriented, print, digital and web designer with significant experience in the design and marketing field. Extensive experience: 

Photoshop, Illustrator, InDesign, Print / Digital, Typography, Branding, Web Design, Marketing Design, Package Design, Product Design, Photography, Communication and Problem Solving Skills

 

accomplishments

  • Participated in the development of website, marketing and social designs to reach an all-time high of website traffic in Heartland history (~ 2MM website visits & 3MM page views) 273MM online brand impressions and unprecedented social engagement (+495% YoY).

  •  Designed 15+ motivational and inspirational books for worldwide distribution resulting in multi-million
    dollar profits.

  •  Numerous designs used to create NHRA Top Fuel, Funny Car, Pro Stock and Drag Bike graphics.

 

Experience

 

Freelance Design Professional - brianfrantzdesign.com

My mission is to provide each and every client with more than they imagined. I am committed to achieving excellence, while acting in a personal and friendly way.

  • Local and National events marketing materials
  • Business cards and logo development
  • Concepts and designs for existing and start-up businesses

 

Senior Graphic Designer - Heartland Payment Systems, Chicago, IL
October 2014 to May 2016

Lead assignments with design team and marketing partners
Generate design concepts and implement through to final production

  • Drive and keep multiple social media channels updated with eye-catching design
  • Supply over 2,000 sales professionals collateral needed to increase profits
  • Develop presentation decks for 8+ business channels
  • Generated $1MM($6MM lifetime value) margin from almost 500 new customers, breaking even on ad spending
  • Drove over 13K leads (+242% from 2014)
  • All-time highest website traffic in Heartland history (~ 2MM website visits & 3MM pageviews) 273MM online brand impressions and unprecedented social engagement (+495% YoY)
  • Launched new brand website, paid search, display, remarketing, blog, newsletter
  • Strong presence on Google, Bing, MSN, Yahoo, YouTube, Facebook, LinkedIn, Forbes.com, Business.com, Weather.com etc.

 

Design Manager / Art Director - Simple Truths, Naperville, IL
November 2008 to August 2014

  • Website design for multiple sites and on-line stores
  • Develop graphic content through collaboration with sales and marketing
  • Create graphic art and images for website(s), campaigns, books and non-book products
  • Multimedia support for on-site movies
  • Consistently deliver new and fresh ideas that enhance conversion rates and online sales
  • Design print book files for print production
  • Production of banners, photos and specialized graphics for website and email programs
  • Create new product photos for online store and catalogs
  • Onsite production of live shoots with photography and video

 

Design Manager / Art Director - Learning Curve/RC2 Ertl, Oak Brook, IL
July 2001 to November 2008

Custom and Premium :

  • Create package and product designs for broad client base
  • Assign projects to design team according to skill level
  • Coordinate photo-shoots for catalog, sell-sheets and promo materials
  • Work directly with customers, race teams, sponsors and drivers to develop custom products for exclusive production
  • Photograph and translate actual race and street vehicles to be scaled down and replicated into die cast models
  • Coordinate with race teams and drivers to design actual race vehicles for sponsors and owners

The First Years / Travel Gear:

  • Design and produce carton graphics for worldwide Infant Travel Gear customers
  • Work with safety advocates to develop 5 Star Safety ratings on products
  • Build all media material for advertising and exposing brands and items

 

Graphic Artist/Designer - Strombecker/Tootsietoy, Chicago, IL
June 1999 to July 2001

  • Designed and developed new products to be produced for a wide range of clients
  • Created new packages for these products to be sold in retail stores world-wide
  • Maintained all aspects of producing high-quality items/packages on a daily schedule
  • Coordinated photo-shoots for many products for high-end production

 

EDUCATION
Iowa State University Ames, IA
Bachelor of Fine Arts, College of Design
Advertising Concentration

 

 
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